About

A Platform for Fitness Benchmarking

FitnessBenchmarks is wholly owned by SimpleBenchmarks LLC. SimpleBenchmarks LLC aims to bring affordable personalized benchmark studies to a range of small businesses, professional associations, and intrest groups, including fitness!


The owner of SimpleBenchmarks LLC, Michael Swenson, has served as an industry analyst at IDC, Research Director for the CIO Executive Council and Research Director for xPeerient an award-winning, venture-funded start-up based out of Boston.


Michael's LinkedIn Profile